Dr. Susan Weinschenk is a pioneer in the field of UX. Still referred to as a new field, "UX" has been called different things at different times and has been around for four decades. Dr. Weinschenk was there from the start, influencing the field along with a handful of other consultants and fellows. In our debut episode, Dr. Weinschenk discusses:

• how to leverage academic training in the field
• what significant change she's seen since her start 35 years ago as one of the first "UX" consultants in the field
• what designers find most challenging about behavioral design, 
• something important she thinks most designers can and should do differently.