<p class="wp-block-paragraph">Just ahead of "Tahoe Week", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense.</p> <p><span id="more-13837"></span></p> <h3 class="wp-block-heading">LINKS</h3> <ul class="wp-block-list"> <li>TrailCon Plog: <a href= "https://www.strava.com/clubs/1417963/group_events/3500273826966220794/"> Open Fuel + Dera</a><br /> <a href="https://openfuel.co/">Open Fuel</a></li> <li>Open Fuel on <a href= "https://www.instagram.com/openfuel/">Instagram</a></li> <li>Zach Hauer on<a href= "https://www.instagram.com/zachhauer/">Instagram <hr /> <p>Get more:</p> <ul> <li> <div>Singletrack.fm</div> </li> <li> <div>Rock Candy Running</div> </li> <li> <div>Trail Running Film Festival</div> </li> </ul> <p>Brought to you by Electric Cable Car - your trail and mountain news!</p> </a></li> </ul>

349: 'The Art of Ultrarunning', with Ian Sharman

The companion podcast for Electric Cable Car. Conversations with the people who shape the world of trail, ultra, and mountain running.