In this episode, Jonna Parker, team lead for fresh at IRI, and Charlotte Atchley, editor of Baking &amp; Snack and host of Since Sliced Bread, dive into all the reasons why the in-store bakery is thriving now and where the opportunities exist for even more growth.

Bakery seen as a critical category for celebrating

Presented by Baking &amp; Snack magazine, Since Sliced Bread celebrates the past, present and future of commercial baking. We'll be sharing stories and experiences from the past 100 years of baking and asking the hard questions about how the industry will overcome its latest challenges.