<p>Join Laura and Todd Renard, Vivial&apos;s VP of Digital Product, as they dissect the anatomy of a Google search page. They break down the various components that local business owners need to be aware of on a search engine results page (SERP) and how to utilize them to their advantage. </p>

Ep. 16 | Unleashing the Potential of Paid Online Advertising for Your Local Business

Welcome to Simply Connected, a Vivial podcast series designed to help local business owners learn digital marketing tips, tricks, and insights from industry experts that will help you find and engage with customers online. Vivial, a digital marketing agency, has partnered with hundreds of thousands of local businesses, big and small, across thousands of industries to ensure they are found online using digital marketing.  Your host for this series is Laura Cole, Vivial's V.P. of Marketing. Laura has worked with local businesses over the last 20 years to plan, develop, and implement strategies to grow their business. From the height of traditional media to the introduction of digital marketing and the evolution of mobile, she has seen it all. To learn more about Laura Cole, find her on LinkedIn. In each episode, Laura will invite experts to join her as she dives into different aspects of digital marketing. From text messaging and social media best practices to content marketing and SEO hacks, this series will give you actionable insights that will help you drive sales, engage with your customers and stay "Simply Connected."