<p>Hosted by Vivial&apos;s V.P. of Marketing, Laura Cole, this episode is an introduction to the Simply Connected podcast series. Each month, Laura will be joined by an expert guest who will dive into areas of digital marketing giving tips, tricks, and valuable advice along the way.  As part of this introductory episode, V.P. of Digital Products, Todd Renard, joins Laura to talk about the presence every local business has online. Whether you take control of your online presence or leave it be, how you proceed can be the difference between new and missed opportunities. </p>

Ep. 2 | Leveraging Google My Business for Your Local Business

Welcome to Simply Connected, a Vivial podcast series designed to help local business owners learn digital marketing tips, tricks, and insights from industry experts that will help you find and engage with customers online. Vivial, a digital marketing agency, has partnered with hundreds of thousands of local businesses, big and small, across thousands of industries to ensure they are found online using digital marketing.  Your host for this series is Laura Cole, Vivial's V.P. of Marketing. Laura has worked with local businesses over the last 20 years to plan, develop, and implement strategies to grow their business. From the height of traditional media to the introduction of digital marketing and the evolution of mobile, she has seen it all. To learn more about Laura Cole, find her on LinkedIn. In each episode, Laura will invite experts to join her as she dives into different aspects of digital marketing. From text messaging and social media best practices to content marketing and SEO hacks, this series will give you actionable insights that will help you drive sales, engage with your customers and stay "Simply Connected."