Caleb Hulsey is a Senior Category Manager at Thrive Market. He also spent time as a category manager at Whole Foods! Caleb is a wealth of knowledge around eCommerce + what are the types of products/brands that are emerging in CPG. This is a 🔥 episode! 

Thrive Market: https://thrivemarket.com/

LinkedIn: https://www.linkedin.com/in/caleb-hulsey/

The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order!

Today's episode is also brought to you by Elite Sweets. Elite Sweets is redefining the way we think about Sweets with their Elite Donuts. The Elite Donut is a better-for-you donut that is packed with 13g protein, gluten-free, keto-friendly, and contains only 1g of sugar. You can now try their new shelf stable donuts + new maple flavor 🔥 Get yours today at elitedonut.com or Amazon! Use code "SHANEWHITE30" for 30% off.

Sponsor Links:

Routine - http://yourroutine.com

Elite Sweets- http://elitedonut.com https://www.amazon.com/stores/Elite+Sweets+-+The+Elite+Donut/page/A1C69F4B-1192-4F55-B06B-29F4F7B901B9?ref_=ast_bln

----------

Helpful Links:

Instagram:  @shane.m.white

Tik Tok: @shane.m.white

NoBul Partners: https://nobulpartners.com/

Whoop (1 free month): https://join.whoop.com/#/C20648

Robinhood: http://join.robinhood.com/shanew1