As we go through the life cycle of our business, we're going to come to all these different forks in the road. That's very normal. We usually wind up asking ourselves some version of the question, "Should I be branching out?" at different stages of our business.
People wonder if they should be trying out different marketing tactics, or create a new offerings, or deliver their services differently. And there is plenty of noise about what the current golden ticket is (podcasts! online courses! membership sites!) as we cycle through new trendy options.
Rather than falling for other people's hype, this episode helps to navigate how to answer the branching out question for yourself through a process I call the Assumption Busting Question Tree. It's not a catchy name, sure, but it will help you surface the assumptions you might be making and get you to a clearer, more true-to-you answer about what your right next steps are.