This episode is part 2 of 3 in a series titled You Don't Have to Be An Influencer.

Today's episode is for those of you who listened to last week’s episode and thought, sure, sure, but I know I don’t want to be an influencer, and even that I don’t have to be an influencer, so what about using social media for marketing? Many service-providing businesses, of course, do use social platforms to market their businesses.

We differentiate between content marketing and social media marketing, discuss the 4 (but really 5) cardinal rules to follow to make sure posting to social doesn't just become a new unpaid job, and discuss why you might actually just want to bail on social and focus on other things.

To read or share the article version of this episode, visit www.simpleprospering.com/podcast.

SHOW NOTES

The Future Isn't Female Anymore by Michelle Goldberg

Good reading related to this episode:

10 Reasons to Delete Your Social Media Accounts Right Now by Jaron Lanier

Stolen Focus by Johann Hari

Surveillance Capitalism by Shoshana Zuboff

LEARN MORE ABOUT WORKING WITH BROOKE:

Register for the Marketing Without Social Media workshop on August 3rd, 2022 at the workshops page www.simpleprospering.com.