In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem.

Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric. 

And Steven is the author of six bestselling books including his latest - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture.

Here’s what we discuss:

• How to know if your brand is truly customer-centric
• The value of adding emotion to customer relationships
• How details make the difference in your customer experience
• The barriers that keep brands from being customer-centric
• How to instill effective empathy in your customer experience
• The secret to customer loyalty is being more loyal to your customers

RESOURCES FROM THIS EPISODE:

• Steven's website
• Steven’s book - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture 
• Steven’s free resource - How to Become a Shiny Diamond Workbook
• Steven's YouTube channel 
• Steven on LinkedIn
• SIMPLE brand Podcast #35 - Create a Customer-Centric Experience