Apple hardly ever gives away information about upcoming products…unless you believe that there are secret clues in hidden places. We look at what Apple may (or may not) have signaled in event invitations and product codenames over the years.

Follow Up

• QuickTake photos in 2019
• RIP Ambrosia Software
  • final WayBack capture
  • ambrosia-archive
  • EV Override rewrite

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Kremlinology

• event invitations
  • roundups at The Verge and Oak Innovations
  • iPod – "Hint: It's not a Mac"
  • iPod nano – change pocket
  • iPod video – "One more thing…"
  • movie store – "It's Showtime"
    • Apple TV+ – "It's show time."
  • iPhone – Welcome to 2007
  • WWDC 2007 – Time Machine
  • iPhone SDK Roadmap
  • MacBook "in the air"
  • WWDC 2008 – double Golden Gate
  • unibody MacBook – "The spotlight turns to notebooks."
  • WWDC 2009 – iPhone 3G…S!
  • iPad – paint splatters
    • similar art in Eminem iPod ad
  • Retina MacBook Pro
    • Retina icon for iPad 3rd gen
    • Ed called it.
  • Lion – "Back to the Mac."
  • iPhone 5 – 12 = 5
  • WWDC 2016 – Siri responses
    • 2015 – "Hey Siri, give us a hint."

Code names

• Apple varieties
  • McIntosh
  • Cortland – IIGS
  • Jonathan – Jonathan computer
  • Gala – El Capitan
  • Fuji apple / mountain – Sierra
  • Lobo apple / mountain? – High Sierra
  • Liberty apple / mountain? – Mojave
• Plus Plus – Macintosh SE
• Gizmo – Apple Watch
  • Apple's previous watch
  • Gizmo Appearance Manager theme