The conversation discusses the importance of event-led growth for businesses and provides insights into the tools and strategies for successful event management. It introduces Simple Events, a tool built specifically for HubSpot users, and demonstrates its features and benefits. In this conversation, Justin Givens discusses the use of Simple Events for running events in hotels and other businesses. He explains how Simple Events can be used to track registrations, collect information, and automate follow-up communication. The conversation highlights the importance of events for driving authority, brand awareness, and customer engagement. Justin also emphasizes the endless possibilities of using Simple Events and encourages businesses to rethink their approach to events.Takeaways: Event-led growth can drive new business, increase brand visibility, and provide valuable education to customers. Simple Events is a powerful tool for event management, allowing users to create landing pages, forms, and workflows seamlessly within HubSpot. By leveraging Simple Events, businesses can streamline their event management process, generate leads, and nurture customer relationships.Rinse and repeat the event management process to create a scalable and repeatable strategy for event-led growth. Simple Events can be used for running events in hotels and other businesses. Events are a powerful tool for driving authority, brand awareness, and customer engagement. Simple Events can track registrations, collect information, and automate follow-up communication. Businesses should rethink their approach to events and consider using Simple Events for ongoing activities.Chapters