Send us Fan Mail It’s been 130 episodes since Sidecar Sync last did a true deep dive on data—and a lot has changed. In this refreshed 2026 perspective, Amith Nagarajan and Mallory Mejias unpack what “association data” really means today, from structured CRM records to the massive untapped world of unstructured data like emails, community posts, and content libraries. They explore how AI—especially vectors and reasoning models—has flipped the script, making previously unusable data suddenly ac...