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Amith Nagarajan and Mallory Mejias
Rethinking UX for the 50+ Crowd with Bryan Kelly | 105
58 minutes Posted Oct 23, 2025 at 10:00 am.
Introduction to Bryan Kelly
Bryan’s Podcast Legacy: Association Mavens & Pushing Send
Bryan’s Journey into UX and Content Design
The McAfee Moment: Discovering the Needs of Older Users
What Associations Get Right (and Wrong) About UX
The Age vs. Life Stage Myth
Rethinking the 50+ Opportunity
Breaking Age Stereotypes and Language Norms
The Hidden Potential for Associations
Actionable UX Strategies for Serving Older Members
The Age Bias Lurking in AI
Closing Thoughts
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Send us Fan Mail In this episode, Mallory Mejias sits down with UX and content strategy expert Bryan Kelly to explore how the longevity economy—a massive shift toward a population dominated by adults over 50—is transforming digital experiences. Bryan dives into why designing for older adults is less about age and more about behaviors, values, and life stage. He breaks down the common UX mistakes organizations make and shares practical strategies for building trust, clarity, and confidence int...