Send us a Text Message.In this episode, Amith & Mallory sit down with Neil Hoyne, the Chief Measurement Strategist at Google. As Google's top measurement strategist, Neil has led over 2,500 engagements with the world's largest advertisers, helping them acquire millions of customers, improve conversion rates by over 400%, and generate billions in incremental revenue. His first book, "Converted: The Data-Driven Way to Win Customers' Hearts," was published in 2022 by Penguin Random House.In ...