– Open AI’s Sora release and it’s notable photo realism and video length capabilities21:06 – Gemini 1.5 Pro’s announcement and it's expanded context window35:46 – Practical Applications of Generative AI in Business and the Wall Street Journal article “How Companies Are Starting to Use Generative AI to Improve Their Businesses”Summary:In Episode 18,  Amith and Mallory discuss Sora, OpenAI's text-to-video model, and Google's Gemini 1.5 Pro, highlighting their advancements in AI technology, as well as practical applications of generative AI in various business functions, emphasizing the importance of integrating AI for significant productivity boosts and the need for strategic planning and early adoption to harness AI's full potential.You can watch the full episode on YouTube here. Let us know what you think about the podcast! Drop your questions or comments in the Sidecar community.This episode is brought to you by Sidecar's AI Learning Hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.Follow Sidecar on LinkedInOther Resources from Sidecar: Ascend: Unlocking the Power of AI for Associations E-book Sidecar BlogSidecar CommunitydigitalNow ConferenceUpcoming Webinars and Events CEO AI Mastermind GroupTools mentioned:  Skip AI Powered Data AnalystMixtral by Mistral AILlama 2 Microsoft Co-pilotTopics Discussed:  Open Ai's SoraGoogle's Gemini 1.5 ProHow Companies Are Starting to Use Generative AI to Improve Their BusinessesMore about Your Hosts: Amith Nagarajan is the Chairman of Blue Cypress (BlueCypress.io), a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey. Follow Amith on LinkedIn. Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. Follow Mallory on Linkedin.