Several years ago, I followed up on what I thought was a great lead for my photography business. I crafted a warm introductory email and requested that we schedule a phone conversation.

Then came the response that totally deflated me.

"Just send your prices."

Like many photographers, that was the very last thing I wanted to do. I didn't want to talk about prices before I had an opportunity to have a conversation. I didn't want to quote a price before I had a chance to understand the full scope of their needs. After all, once he knew my prices, he could just leave. 

After going back and forth a few times by email, I sent some prices. As I suspected, he disappeared.

The moral of the story is not what you might expect. Just show your prices on your website.

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