I was catching up with an old friend in a crowded coffee shop in Washington, DC, when she asked a question many of us wonder privately but don't say out loud.

"Why do you think one person will get so many likes and great comments on a photo when another person with photos just as good gets nothing? How do some people get so popular and others don't?

"Seriously? I don't get it."

I know it can seem arbitrary, but often it can come down to your personal branding choices. 

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