As part of the programme for the Master in Digital Fashion Communications, the Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne invited SHOWstudio Editor Mimma Viglezio to speak with Jonathan Kiman, Worldwide Director of Brand Strategy & Product Marketing at Gucci. The conversation takes place in front of an audience of students and members of the general public. 

Video shooting and production: 
Shondel Bervini and Mattia Pera
eLab – eLearning Lab of USI – Università della Svizzera italiana www.elearninglab.org

Interview: Sonny Hall and DJ Fat Tony

SHOWstudio is the home of fashion film. Founded and directed by Nick Knight, the award winning fashion website was has consistently pushed the boundaries of communication.

Established in November 2000, SHOWstudio’s innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio has pioneered fashion film and is now recognised as the leading force behind this new medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age.

Working with the latest technology SHOWstudio broadcasts live from catwalk shows and fashion shoots, allowing an international audience instant and unparalleled access to the previously closed world of high fashion. Inspired by the inherent generosity of the verb 'to show', SHOWstudio opens up the studio of designers and artists, allowing everyone to not only witness the creative process, but to respond and contribute creatively.