Alicia Noori’s story is the kind that sticks with you. In Episode 337 of ShopTalk, the 2026 Cycle Source Reader’s Woman of the Year opens up about loss, grit, motorcycles, and motherhood—and how a life-changing crash led to the creation of Peripheral Apparel, a brand riders actually want to wear. This one goes deeper than business. It’s about resilience, rebuilding, and staying true to yourself in a culture that demands authenticity. On top of that, Chris and Heather break down the latest in ...