Shopify Masters
Shopify Masters
Shopify
How Pistakio Grew 10x by Letting Customers Build the Brand
47 minutes Posted Apr 9, 2026 at 4:30 am.
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Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.