Shopify Masters
Shopify Masters
Shopify
How a Taboo Became a $300 Million Business in the First Three Years
33 minutes Posted Jan 20, 2026 at 4:30 am.
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MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million in just three years. Founder Paul Tran shares how rapid iteration, customer feedback, and a razor-sharp focus turned a taboo idea into a global brand.