Michelle Shemilt developed Numi undershirts after realizing women lacked sweat-proof undergarments. Learn how to scale a million-dollar fashion brand with no previous experience.

How To Find Customers When You Can’t Afford Marketing

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.