Founder Amanda McClements combined her eye for design, her love of storytelling, and her interest in home entertaining to open Salt + Sundry, a retail store in Washington, D.C.'s Union Market.

Why Every Sephora Store Wants Tower 28 Beauty Products

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.