<p>Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business.</p><p><a href="https://www.shopify.com/blog/sani-creative-funding-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast " target="_blank">For more on Sani and show notes click here. </a></p>

Creating Media Moments with A PR Expert

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.