Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.To learn more about Joola and show notes: <a href="https://www.shopify.com/blog/joola-pickleball?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast ">https://www.shopify.com/blog/joola-pickleball</a>Subscribe to the Shopify Masters YouTube channel: <a href="https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g">https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g</a>

Differentiation Strategies Every Founder Needs to Hear

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.