Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.Watch the video of this interview here: <a href="https://www.youtube.com/watch?v=BLPlma74mMg">https://www.youtube.com/watch?v=BLPlma74mMg</a>Subscribe to the Shopify Masters YouTube channel: <a href="https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g">https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g</a>Learn more about Usal Project: <a href="https://www.shopify.com/ph/blog/usal-project-community-events?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast ">https://www.shopify.com/ph/blog/usal-project-community-events</a>

Why Hiding Your Company’s Mistakes Could Be Costing You Sales

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.