Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.

To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.

To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing