Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale relationships, and get named to Oprah's Favorite Things 2023 list.Subscribe to the <a href="https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g">Shopify Masters YouTube channel</a> to watch video interviews with some of these fascinating merchants.

How This Artist Made Millions Making Dinnerware for Restaurants

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.