<p>Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously.</p><p><a href="https://www.shopify.com/blog/fluff-opens-four-times-a-year?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast " target="_blank">Read more on Fluff and show notes here. </a></p>

A Serial Entrepreneur's Failures Led to YouTube Success

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.