<p>Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his  dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.</p>

Fishwife's Guide To Planning a Successful Business Launch

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.