<p>Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.</p><p>To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc</p>

The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.