<p>Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors.</p><p>To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning</p>

How Bokksu Helps Family Businesses Get Global Distribution

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.