Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.

For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community