Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles, founder Greg Gonzalez shares his story, from his grandmother’s skin care business to Youth to the People’s acquisition.

For more on Youth to the People and show notes: https://www.shopify.com/blog/youth-to-the-people-ingredients