In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive community on and offline, as well as future plans for Rare Beauty.

https://www.shopify.com/blog/rare-beauty-brand-storytelling?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast