In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business. For more on Propeller Coffee and show notes: <a href="https://www.shopify.com/blog/tkees-footwear-wholesale-online-presence">https://www.shopify.com/blog/propeller-coffee-customization</a><a href="https://www.shopify.com/blog/kotn-social-impact?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast">?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast</a>

The Multimillion Dollar Apparel Brand Created By a YouTuber

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.