<p>Tune into this episode of Shopify Masters to learn: </p><ul><li>How XO Marshmallow generated the initial buzz for their business using PR and traditional media. </li><li>How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. </li><li>The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. </li></ul><p>For more on XO Marshmellow and show notes: <a href="https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast">https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast</a> </p>

Secrets To Building A Referral Program That Actually Works

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.