<p>To watch this episode visit our Youtube channel: <a href="https://youtu.be/-M1ZPpv3ew0">https://youtu.be/-M1ZPpv3ew0</a></p><p>David Gaylord will share key lessons he's learned while marketing Bushbalm: </p><ul><li>Three essential components of the marketing stack for new businesses</li><li>Rule of thumb for allocating marketing spend</li><li>Ways to scale your brand using public relations</li></ul>

How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.