<p>In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear. For more about Pantee and show notes, visit: <a href="https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast">https://www.shopify.com/blog/pantee-upcycling-fashion/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast</a></p><h3>Tune in to learn</h3><ul><li>How to approach building a business when you have no background in the industry</li><li>Why being outsider in an industry is an advantage</li><li>The hardest problems to overcome during the product development stage</li></ul>

Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.