<p>You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant  is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing. <br /><br />For more on Hydrant and show notes:  <a href="https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast ">https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast </a> </p><h3>Tune in to learn </h3><ul><li>Why being a perfectionist is a big mistake especially during the product development phase </li><li>What is a multivariate analysis and why it is essential for targeting customers </li><li>The changes you need to make when transitioning from 'website-only' to 'omni-channel' </li></ul><p> </p>

Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.