<p>You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer. </p><p>Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.</p><p>For more on Lume Cube and show notes: <a href="https://www.shopify.com/blog/lume-cube-bundling">https://www.shopify.com/blog/lume-cube-bundling</a> </p><h3>Tune in to learn </h3><ul><li>Why they focused on international expansion very early in their business </li><li>How they manage cash flow when their cash is tied up in inventory </li><li>How they used bundling to increase their average order value </li></ul><p> </p>

From Getting Kicked out of Staples to Being Acquired By BIC

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.