<p>You’ll learn from an entrepreneur how and why they focused all their efforts on influencer marketing in just one city at a time to launch their brand</p><p>Fable creates premium quality home accessories that make designing the perfect space effortless.</p><p>For more on Fable and show notes: <a href="http://www.shopify.com/fable-influencer-gifting">http://www.shopify.com/fable-influencer-gifting</a> </p><h3>Tune in to learn </h3><ul><li>Why this brand envisions itself first and foremost as a tech company </li><li>How to protect yourself against missteps when you are developing physical products </li><li>The benefits of focusing all your marketing efforts on just one city at a time </li></ul>

86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.