<p>From bypassing discounts to incorporating social impact, for more on how these three previous guests  are planning for BFCM and show notes: <a href="https://www.shopify.com/blog/shopify-masters-bfcm-roundup">https://www.shopify.com/blog/shopify-masters-bfcm-roundup</a></p>

Art of Reinventing: How This Bicycle Company Refines Its Products

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.