<p>We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. </p><p>King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. </p><p>For more on King Kong Apparel and show notes: <a href="https://www.shopify.com/blog/king-kong-apparel-prelaunch  ">https://www.shopify.com/blog/king-kong-apparel-prelaunch</a>  </p><h3>Tune in to learn </h3><ul><li>How to use the scientific method to come up with a business idea </li><li>How to drive traffic to a pre-order page </li><li>How to build up excitement for new product releases </li></ul>

7 Tips for Building a 7-Figure Business

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.