<p>Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine Leconte  shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube. </p><p>Justine is a French fashion designer creating ethical clothing for all body types. </p><p>For more on Justine Leconte and show notes: <a href="https://www.shopify.com/blog/justine-leconte-youtube">https://www.shopify.com/blog/justine-leconte-youtube</a>  </p><h3>Tune in to learn </h3><ul><li>Why fast fashion is a bad business model </li><li>How to grow your YouTube channel to your first 1,000 subscribers </li><li>How to create a giveaway that generates a lot of attention </li></ul>

Catch-Up with 3 Previous Guests: Growing Through COVID-19

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.