<p>In this episode, you’ll learn from an entrepreneur who nailed their product-market fit to build a Direct to Consumer luxury brand. </p><p>Caraa sells handbags, reimagined. The perfect balance of form and function designed for a life in motion. </p><p>For more on Caraa and show notes: <a href="https://www.shopify.com/blog/caraa-partnership ">https://www.shopify.com/blog/caraa-partnership</a>   </p><h3>Tune in to learn </h3><ul><li>How they got their first 100 customers </li><li>How do you know if you have product-market fit? </li><li>How they determine the pricing of their products </li></ul>

Meet the 3-Person Team Behind a Global Giftware Company

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.