In this episode, you’ll learn from an entrepreneur who thoroughly validated her idea that led to a $700k Kickstarter CampaignLastSwab is a reusable, sustainable and sanitary alternative to cotton swabs and buds. Replacing at least 1,000 cotton swabs. For more on LastObject and show notes: <a href="https://www.shopify.com/blog/lastobject-crowdfunding">https://www.shopify.com/blog/lastobject-crowdfunding.</a> <h3>Tune in to learn</h3><ul><li>How to validate your product idea by collecting emails</li><li>How to market towards a sustainability-focused customer</li><li>How to determine if your passion is worth pursuing as a business</li></ul>

How to Turn Your Content Marketing Into A Sales Machine

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.