In this episode, you’ll learn from an entrepreneur who found a unique way of using their supply chain as a source for marketing, which data metrics played a big role in their successful marketing strategies, and how they disrupted the cookware industry. For more on Made In and the show notes: <a href="https://www.shopify.com/blog/madeincookware-disruption">https://www.shopify.com/blog/madeincookware-disruption</a>Tune in to learn<ul><li>What is involved in doing a whole redesign of an ecommerce site</li><li>What you should focus on when improving your product page</li><li>How to use your suppliers and manufacturers as a source of your marketing</li></ul>

Balancing Act: Growth and Purpose for a Social Enterprise

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.