Sali Christeson quit a corporate job to pursue the dream of building a fashion brand for ambitious women to look and feel good while breaking barriers.
Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills.
In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up.
For more on Sali Christeson, ARGENT, and show notes: https://www.shopify.ca/blog/argent-mba
Tune in to learn
<ul>
<li>Why you might want to get an MBA before starting your business</li>
<li>What is a brand book and what needs to go in a brand book</li>
<li>How do you measure that you are making progress with building your brand</li>
</ul>

How to Create Your Own Viral Moments

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.