<p>After discovering a talent and love of media and public relations early on in her career, Freya started her own PR agency to drive more positive change in the conservation industry. In this conversation with Rich, Freya shares her story of how she discovered this passion and how it led to starting her own company.<br/><br/></p>

E14 Lee Cooper: The Importance of Really Listening

Life on Earth is changing faster than ever. Second Nature introduces you to the people driving that change.Join host Rich Stockdale as he sits down with some of the most interesting people working at the intersection of nature, business, finance, adventure, leadership, and politics. Together, they uncover the stories, lessons, and truths that will shape the future of our planet.Expect everything from extreme journeys in the wild to high-performance insights, from conservation breakthroughs to the realities of building purpose-driven organisations. These conversations challenge assumptions, spark new thinking, and shine a light on what it really takes to make an impact in the world at scale.Started in 2023 and brought to you with support from Knight Frank, Second Nature is your chance to learn from the people pushing boundaries and creating change—one honest conversation at a time.